Long before he ever considered taking on clients, Andrew Page was running his own experiments at home. He managed his and his wife’s personal investments and his kids’ accounts with the same curiosity and analytical mindset he brought to his work. He compared approaches, A/B tested strategies, tracked outcomes, and measured results over years. He created his own mini-trading desk (Blue Horseshoe Equities Trading LLC) to more optimally scale and leverage his own capital, and to go from personal trading to professional trading. That experience made him think: "If this process and approach can benefit me, it can benefit other people too, especially people going through major life transitions who don’t have the time or desire to untangle all of this on their own." 

He then decided to pursue the certification to become a Registered Investment Advisor and build a very curated practice where every move is backed by real analysis, and where clients benefit from the same clarity and rigor he insists on for his own family. 

The name Moorgate has a story behind it that resonated with Andrew when he began imagining the kind of advisory firm he wanted to build.

In London’s history, Moorgate was the eighth gate added to the walls surrounding the city. The original seven were built for protection, to defend the city and keep threats out. Moorgate came later, created for a different reason: to open a new pathway for growth and expansion. He wanted to build the kind of practice he wished existed, one that could draw on deep experience across investing, insurance and the broader financial industry, but use that experience more creatively and more personally.

And ultimately, he found the people who wanted to do the same thing.

Today, Andrew partners with Darwin Wealth Management, giving Andrew access to experienced investment platforms and institutional-grade strategies that extend well beyond traditional stocks and bonds. Just as importantly, Andrew found a group of people with decades of experience across investing, insurance and the financial industry who shared his belief that all of that knowledge should be used to create more possibilities for clients, not simply follow the same formulas.