Long before he ever considered taking on clients, Andrew Page was running his own experiments at home. He managed his and his wife’s personal investments and his kids’ accounts with the same curiosity and analytical mindset he brought to his work. He compared approaches, A/B tested strategies, tracked outcomes, and measured results over years. He created his own mini-trading desk (Blue Horseshoe Equities Trading LLC) to more optimally scale and leverage his own capital, and to go from personal trading to professional trading. That experience made him think: "If this process and approach can benefit me, it can benefit other people too, especially people going through major life transitions who don’t have the time or desire to untangle all of this on their own." 

He then decided to pursue the certification to become a Registered Investment Advisor and build a very curated practice where every move is backed by real analysis, and where clients benefit from the same clarity and rigor he insists on for his own family. 

The name Moorgate has a story behind it which resonated when Andrew imagined starting a firm. In London’s history, Moorgate was the eighth gate surrounding the city, built after the original seven that was enclosed to protect the city. Those first seven gates were built as defense and meant to keep things out. Moorgate was added not for defense, but for growth to open and create a new pathway to expand. When he began shaping the advisory practice that he wished existed, the name Moorgate stuck out. Moorgate Capital Management is an opening where people experience growth and guidance instead of fear and find solid footing and future on the other side.